The Royal Government of Bhutan (RGoB) recognises the value that ICT can bring towards the achievement of Gross National Happiness. The Ministry of Information and Communications (MoIC), which helms the promotion of ICT in Bhutan, worked in collaboration with the Government Ministries, autonomous agencies, corporations and Non-Government Organisations (NGOs) to develop the e-Government Masterplan for the Kingdom of Bhutan. It is the first time that the Ministry embarked on a holistic approach to eGov planning guided by the development philosophy of Gross National Happiness (GNH).